Agency: Crispin Porter & Bogusky
On May 20th, Domino’s will start exploding pizza lover’s minds by officially adding tweet-to-order to its already robust Anyware digital ordering strategy. Customers who add their Twitter handle to their Domino’s Pizza Profile will be able to order their customized Easy Order by tweeting #EasyOrder or the almighty pizza emoji to @Dominos.
As if that’s not life-changing enough, to promote it the brand went full pizza emoji on Twitter this week—nothing but pizza emoji. Oh so much pizza emoji. Users tried to crack the code, writing their own pizza tweets, to which Domino’s responded with the good news of the impending order tool. Even JCPenney got excited enough to tweet some pizza at the brand. Heart, thumbs up, sunglasses smiley face, joyful crying face, okay hand, 100, pray hands.