John Lewis Christmas Advert 2013 – The Bear & The Hare

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Watch the new John Lewis Christmas TV advert and see Hare give his best friend Bear a Christmas he’ll never forget.

Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea.

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The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.The story is set to a cover of Keane’s ‘Somewhere Only We Know’ performed by Lily Allen. This is now available to download from iTunes…

Take a look at behind the scenes at the making of the 2013 John Lewis Christmas advert — The Bear & The Hare.

This is a classic Christmas tale in the John Lewis tradition with an innovative combination of animated techniques. The marriage of traditional hand-drawn 2D stop frame animation with model sets, creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message.

The Bear & The Hare is the first John Lewis campaign to embrace the emotive power of animation, a filmic technique so evocative of Christmas’s gone by.

In order to achieve this complicated combination of animation techniques, the whole film was first created in as a 3D previsualisation animatic with all the sets and characters built to scale. This allowed everything to be developed and planned alongside the model makers and animators, thus integrating the different disciplines and processes before the set was built or the characters were printed.

The 2D-animation frames (nearly 4,000) were printed onto mounted paper and cut with a laser. Feature-film stop-frame animators, then spent 6 weeks bringing the world to life.”