The Winner’s Podium: The truth behind our children’s desire to be #1 – MILO Malaysia

Agency: Ogilvy & Mather

Ogilvy & Mather Malaysia has created a social experiment for MILO that looks at why children have a desire to be No.1
Are we pushing our children too hard? Is being # 1 all that matters?
We delved into the minds of innocent children to see how society has shaped their perception of winning.
Through this experiment, we aim to create the realisation that what our children need isn’t the constant push to excel, but the encouragement to not give up.
After all, it is the ceaseless effort that will lead to lifelong success.

Join the conversation #nevergiveup.
See what others have to say and learn how to nurture children that never give up at www.milo.com.my/nevergiveup.
(Source: Youtube)