Brand: Nike Korea
Agency: W+K Tokyo
An ad for Nike Korea is looking to show what it takes to “just do it” and ignore what critics might say.
Created by W+K Tokyo, it features retired Korean football star Lee Young-pyo. He appears as different characters in an athlete’s life and takes on the voice of their “haters”.
From a baseball coach saying “this is a waste of time” to a volleyball umpire saying “it won’t help you land a boyfriend.”
Meanwhile, the young athletes are shown training and working harder to achieve their dreams.