The Definitive Guide to Engaging Email Marketing

Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes.

In this environment, old- fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications.

To keep up with today’s buyer, you need to know:

  • What makes email truly trusted and engaging
  • How to talk with each of your customers individually, rather than talk at them as a group
  • How to engage your audience with cross-channel conversations, listening and responding effectively

This Definitive Guide to Engaging Email Marketing (#DG2EEM) covers the ve attributes of engaging email:

  • Trusted
  • Always relevant
  • Conversational
  • Coordinated across channels
  • Strategic

As a “Definitive Guide”, it also covers all sorts of email topics, including writing subject lines, designing emails for mobile, building and managing your list, avoiding spam lters, integrating email and social, and more. The guide also talks about the latest in email technology, including what to look for in a modern email service provider.

We hope this guide will help you tell richer, more compelling, and ultimately more engaging stories within your email marketing and beyond. Throughout it, you’ll nd checklists and worksheets to help you assess your strategy and examples of great email marketing to inspire you.

Download here: The-Definitive-Guide-to-Engaging-Email-Marketing

(Source: Marketo)