Remember back in 2007, 2008 when “social media marketing” was just becoming a thing? And then, of course, for a few years after that it felt like social media marketing was the thing.
“Invest in social!” was the battle cry. “Social media guru” was the new job title in everyone’s marketing department.
Fast forward to today. Modern marketers, for the most part, have stopped thinking about social media as an independent system or category of marketing. Instead, we think of social media as one of several channels, which together form a holistic inbound marketing strategy.
But that’s not to say that social media is no longer important. It is! The numbers, well oft-quoted, are still staggering …