Visa is the card of choice in the jungle for Catherine Zeta Jones as she faces a buffoonery of wily orangutans in Malaysia. The TV advertisement shows the female explorer flummoxed when an orangutan steals her luggage. Fortunately she still has access to her Visa card to order a truckload of bananas for bartering.
Agency: BBDO Sydney
Credits for Visa Monkeys
Visa Monkeys was developed at Clemenger BBDO Sydney by creative director Danny Searle and senior art director Scott Walker.
Director was Matt Murphy of Goodoil Films, with cinematographer David Burr. The ad was shot in the reserve forest in Shah Alam near Kuala Lumpur, Malaysia. The Goodoil team was supported by local production company, Applebox.
Post production was done at Fin Design.
Music was composed by Bruce Heald at SongZu, Sydney.
This is the kind of advert that gets up the noses of animal rights organisations like PETA. On the PETA web site is the following appeal to activists:
Several large corporations must have been sharing notes recently, as they’ve all begun using captive great apes like chimpanzees and orangutans in their advertising campaigns to promote everything from soft drinks to credit cards. In doing so, they are also promoting a cruel industry that rips baby animals away from their mothers and trains them to perform, using tactics such as electric shocks and beatings with steel bars wrapped in electrical tape. Chimpanzees and orangutans who are too old to perform are not given sanctuary, as the industry would like consumers to believe, but are sold to biomedical research facilities or to tawdry roadside attractions—ensuring continued suffering.
The guide driving the vehicle is played by Thai comedian Vichai Jongprasitporn who had earlier appeared as the tuk tuk driver who beats the traffic to deliver Pierce Brosnan’s visa card. See the story at “chlim01 is bored“, the blog of Cambodian Alvin Lim.
Los Tigris Malaysia, provider of the orangutans in the advertisement, give a behind the scenes look at the making of the commercial, with some excellent photos. One photo shows Zeta Jones and an orangutan in the same shot, something that is not actually seen in the commercial. Apparently the ad is called “Visa Monkeys” because Visa had originally intended to use regular monkeys but found that orangutans were better suited for the script.