Following the return of “Holidays are coming” for the 21st year, Coca-Cola has launched a new spot, “A Coke for Christmas”.
The ad was created by Madrid agency Sra. Rushmore, which also created the ad that launched the newest variant, Coca-Cola Zero Sugar, in July.
The next phase of its Christmas campaign will also include an on-pack promotion, PR and digital activity.
Agency: Sra Madrid
Launch: December 2016
The brand is also using social channel Coke TV to extend the campaign with festive-inspired episodes, including one in which the hosts visit the headquarters of anti-food waste campaign group FareShare to find out about Coke’s work with the project.
The Coke Christmas truck is also continuing its tour of the UK, with 22 remaining dates from tomorrow onwards. It finishes up at Leicester Square in London on Tuesday 20 December.
Aedamar Howlett, marketing director for Coca-Cola Great Britain, said: “Following a very successful summer campaign, we’ll continue the momentum with our biggest Christmas campaign in five years.
“Taking some firm fan favourites like the Coca-Cola Christmas Truck Tour and combining with social media and live video, brings the keeps the campaign fresh and bang up to date.”
(Source: Campaignlive UK)