Being in the right place at the right time means nothing without the right camera. Canon U.S.A., Inc. is celebrating everyday fleeting moments that are best captured with the power and precision of Canon cameras and lenses with its newest marketing campaign “Shoot for Greatness.”
The campaign has recently launched with a digital video revealing a domino effect of movements set off with a rolling Canon lens cap creating unique photo opportunities, ultimately showing the perfectly timed images captured on the Canon EOS Rebel T7i DSLR. Those perfectly timed photos include flowers frozen in air, a dog helping to lift a gate and a falling water balloon caught in the perfect moment. The goal of the campaign is to educate consumers to find the perfect images in everyday life while challenging them to step from behind their smartphones and reach for a camera that can capture the instantaneous moments that happen every day.
Agency: Grey NY
Launch: on August, 2017
Throughout 2017, Canon will continue to reveal unique tips and tricks via social media infographics, photo challenges and content creators to help empower consumers to “Shoot for Greatness.” From capturing the perfect low-light birthday experience to recreating the water hat by dropping a balloon on a willing participant, these moments are no longer just for the professionals.