Happiness Saigon’s UNICEF #NoFilter campaign becomes Vietnam’s most awarded creative idea

UNICEF’s #NoFilter print campaign, developed by Happiness Saigon last year, has kept gaining notice. With the recent win at the D&AD Awards it now has become Vietnam’s most awarded creative idea at big international award events.

The list of awards won is:

    • 2 x Cannes Lions: Bronze Lion
• 1 x Spikes Asia: Bronze Spike
• 1 x London International Awards: Bronze
• 4 x Eurobest: 2 x Gold, 1 x Silver, 1 Bronze
• 1x The One Club: Bronze
• 1x D&AD: Graphite Pencil


Client: UNICEF

Agency: Happiness Saigon

Launch: on 2016


“In 2014, when setting up Happiness Saigon our ambition was clear: lead the industry by leading the way. We established our mission statement as well: ‘by 2017, Happiness Saigon will be worldwide regarded and respected as one of the agencies that brought Vietnam on the creative map. Being awarded at all international festivals of creativity, from Singapore, to Cannes, to London, to New York – through a variety of requirements is going beyond what we aimed for. Needless to add, I’m extremely proud of Happiness, our team, UNICEF, and of Vietnam.” says Happiness Saigon’s CEO and Co-founder Alan Cerutti.

#NoFilter draws attention to the importance of pure water in Vietnam.

The creative idea consists of a series of photographs of Vietnamese children developed in the traditional way, however with the polluted water from the river in their neighborhood. This idea demonstrates in a remarkable way the impact of polluted water on the life around the rivers of Vietnam.

This campaign, presented by UNICEF Worldwide, emphasizes an indisputable global issue. Through their program WASH UNICEF is active in more than 100 countries in order to improve water quality, and hygiene.

(Source: Campaign Brief Asia)