Lowe’s Rolls Out 8 More Charming and Useful ‘Fix in Six’ Vines

Is Lowe’s “Fix in Six” the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series.

The stop-motion shorts—which have won the retailer its first Cannes Lion (a bronze in Cyber) as well as a silver Clio, best in show at the Mashies Awards and various other honors—use the six-second format to show simple DIY tricks you can try at home. The craft is great, the tricks are useful, and the whole campaign is a welcome counterpoint to the traditional view of Vine marketing—which is that it almost has to look slapdash to be authentic.

Client: Lowe’s

Agency: BBDO, New York

Release: November, 2014

Check out the new videos below. By the end, you’ll be asking yourself: Mayonnaise, really?

(Source: Adweek)