How to Customize Your Facebook Page: 7 Tips and Tricks

As the hub of your business presence on a (nearly) 1.6 billion-person social network,your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel. But…

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough. What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter … how big should those be?…

How to Create Custom Tabs for Your Facebook Business Page

Let’s say you’ve already created a fantastic Facebook cover photo, you’re posting engaging social media content on the regular, and your Facebook Page is totally optimized for the Timeline design. You savvy social media marketer, you 😉 But are you ready to take your Facebook Page to the next level? If so, we think you might be game for a new Facebook marketing challenge: creating custom Facebook…

How to Convert Casual Blog Visitors Into Dedicated Subscribers

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while,…

Facebook Cover Photo Do’s and Don’ts

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s…

How to Create UTM Codes to Track Your URLs

One crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss and the company at large that you’re worth your salt. You deserve your budget — and maybe need more of it. You deserve to hire another person to…

10 tactics for handling haters on Facebook

How do you manage negative postings on Facebook? Columnist Chris Silver Smith discusses some tools and methods to help you alleviate the situation and win the battle against negativity. Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on…

The Definitive Guide to Engaging Email Marketing

Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. In this environment, old- fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing…

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out. There are several ways for you to discover the insights you need. You can evaluate your data or survey existing…

We Are Social – Global Digital Statistics For 2016

We’ve reported impressive growth in most things digital every time that we’ve published this report, but this year we’re seeing even faster growth – a somewhat surprising result considering that global internet penetration is already approaching 50%. The key statistics for digital, social, and mobile media in 2016 are: 3.42 billion internet users, equaling 46%…