Top 10 Retail Banking Innovations in the World

To find the best innovations in retail banking, you usually need to look beyond North America. The best evidence of this ongoing trend is a review of winners in major financial innovation competitions worldwide. Here is a summary of some of the best-of-the-best innovations recognized by Efma and Accenture. To find the best innovations in…

XBox Champagne – Life Is Short

Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. We start in a hospital maternity theatre where a woman is on the edge of giving…

Lowe’s Rolls Out 8 More Charming and Useful ‘Fix in Six’ Vines

Is Lowe’s “Fix in Six” the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series. The stop-motion shorts—which have won the retailer its first Cannes Lion (a bronze in Cyber) as well…

Diesel Unveils ‘Go With the Flaw’ Fall Ads

Diesel celebrates the power of imperfection with its “Go With the Flaw” fall advertising campaign. Consisting of a short movie filmed by François Rousselet and images shot by Tom Sloan, the campaign features boys and girls who stand out from the crowd and proudly show their unique features, such as crooked eyes and unibrows. “Being…

Inside Amazon’s pitch to agencies

As Amazon’s advertising business gathers momentum, agencies are realizing what it takes to run campaigns on the world’s largest online retailer. Unlike Facebook and Google, the e-commerce giant is in the business of selling products to shoppers, not selling inventory to brands — a subtle, yet important difference. Advertising executives are talking to Amazon’s reps…

IKEA Launches ‘Make Room For Your Life’

IKEA announced today that the 2018 IKEA U.S. catalog, filled with new product offerings, home furnishing inspiration, and smart solutions for every area of the home, will be available to the public starting this August. With a particular focus on the living room, this year’s catalog is themed “Make room for life,” highlighting IKEA home…

Cisco – The Network. Intuitive. The Next Chapter with Peter Dinklage

It’s been just over two months since Cisco unveiled our vision for the new era of networking, The Network. Intuitive. The response has been amazing. Employees, partners, customers, and influencers are all excited about what happens when a network constantly, learns, adapts and protects. And the more people learn what Cisco’s intent-based network can do,…

1st for Women Insurance – 1st for Women. Always Ready. Just in case.

1st for Women is celebrating Women’s month with the launch of its relatable products. Created in partnership with King James II Johannesburg, the advert features a confident, determined little girl. The Film titled Always Ready. Just in case. was done by King James II advertising agency for 1st For Women Insurance Brokers in South Africa….