Top 10 Retail Banking Innovations in the World

To find the best innovations in retail banking, you usually need to look beyond North America. The best evidence of this ongoing trend is a review of winners in major financial innovation competitions worldwide. Here is a summary of some of the best-of-the-best innovations recognized by Efma and Accenture. To find the best innovations in…

Inside Amazon’s pitch to agencies

As Amazon’s advertising business gathers momentum, agencies are realizing what it takes to run campaigns on the world’s largest online retailer. Unlike Facebook and Google, the e-commerce giant is in the business of selling products to shoppers, not selling inventory to brands — a subtle, yet important difference. Advertising executives are talking to Amazon’s reps…

How REA Group is creating an enhanced digital playground

Chief digital officer, Val Brown aims to provide ‘intuitive, personalised experiences’ Property seekers on realestate.com.au can take a walk through their potential new home using a virtual reality property app, one of many digital initiatives being deployed by the online property site to cater to shifting consumer demands. “The market is changing very quickly, so…

THE 10 BIGGEST ANNOUNCEMENTS FROM GOOGLE I/O 2017

Google just concluded its I/O 2017 keynote, where executives led by CEO Sundar Pichai laid out the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Skydiving Google Glass-wearers, giant phone giveaways, and major hardware announcements no longer rule Google’s biggest annual conference. Instead, the company has settled into a…

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. This introduction to a five-part series reveals the mobile retail trends shaping the industry and why they matter. If we took a snapshot of the shopping experience a…

Susan Wojcicki on the Effectiveness of Empowering Ads on YouTube

Ads that empower women don’t just generate impressions, they leave them. They are more likely to be seen, shared, and remembered. Susan Wojcicki, CEO of YouTube, explains why this is a such a tremendous opportunity for savvy brands and enlightened creative agencies. The girl says to the doll, “I’ll make believe that I am you.”…

Magic Leap: The Future Of Mornings

Magic Leap has been inspiring us with it’s vision for a mixed-reality headset, a very cool hardware piece that unfortunately Microsoft’s Hololens has been stealing all the headlines for, with brilliant content pieces and futuristic applications. But Magic leap want to fight back, in a slightly different way, by re-inventing how you might experience your…

Best Top 10 Email Marketing Services

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns, Awwwards presents top 10 Email Marketing Services for do it the best way. We hope…

The Top 10 Marketing Trends That Will Define 2016

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear focus on the needs and expectations of their customers—a group that’s diverse and fragmented, with high expectations and little patience for anyone who…