Asda unveils its delightfully magical Christmas advert

Asda has gone all Charlie and the Chocolate Factory on us for its new Christmas advert. Following on the tails of the Argos Christmas advert, Asda’s festive offering has been created by Saatchi & Saatchi – and it’s delightfully magical. Set to the music of Fleetwood Mac’s ‘Don’t Stop’, the advert follows a young girl…

Currys PC World puts employees in the frame in Christmas campaign

Currys PC World is aiming to “elevate” the role played by its staff members in its Christmas ad campaign, launching this evening. The brand’s owner, Dixons Carphone, is also today launching a promotional campaign for its other main brand, Carphone Warehouse. For the first time, both campaigns were created by Abbott Mead Vickers BBDO, after…

XBox Champagne – Life Is Short

Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. We start in a hospital maternity theatre where a woman is on the edge of giving…

Lowe’s Rolls Out 8 More Charming and Useful ‘Fix in Six’ Vines

Is Lowe’s “Fix in Six” the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series. The stop-motion shorts—which have won the retailer its first Cannes Lion (a bronze in Cyber) as well…