Canon’s “Shoot for Greatness” Video from Grey New York

Being in the right place at the right time means nothing without the right camera. Canon U.S.A., Inc. is celebrating everyday fleeting moments that are best captured with the power and precision of Canon cameras and lenses with its newest marketing campaign “Shoot for Greatness.” The campaign has recently launched with a digital video revealing…

Amstel Imagines a Charming Village Where Everybody Knows Your Name

Amstel Russia’s new spot is set in a European village of cobblestones, twisting roads and laundry hung out to dry; everybody seems drawn from central casting, from the mysterious woman on a motorbike to the grizzled fisherman in a yellow mackintosh. It’s all a bit quaint, but it’s charming nonetheless. Brand: Amstel Russia Agency: 180 Amsterdam Launched:…

HSBC UK – Life Cycle

HSBC UK has recently signed one of the largest partnerships in sporting history: an 8-year deal with British Cycling, which covers all forms of cycling from grassroots events right up to Team GB. Our mission is to get two million people back on their bikes for a healthier and happier Britain by 2020, by connecting…

Ancestry Highlights the Diversity of Descendants of Declaration Signers

Ancestry.com has a message for America this Fourth of July weekend: We’re all a lot more alike than we realize. In the first work to come from Droga5 since it was named Ancestry’s lead creative agency earlier this month, the geneology and genomics firm shows descendants of the signers of the Declaration of Independence reciting…

Alchemist by Lux, a short film starring Catherine Zeta-Jones

In 2009, Lux, the Unilever soap brand, produced the short film Alchemistto promote its new Super Rich Shine soap. Actress Catherine Zeta-Jones starred in it and the screenplay was written by the Oscar-nominated screenwriter Jeffrey Caine. One can easily guess the budget for this seven-minute short film… The actress plays the role of a spy…