Alchemist by Lux, a short film starring Catherine Zeta-Jones

In 2009, Lux, the Unilever soap brand, produced the short film Alchemistto promote its new Super Rich Shine soap. Actress Catherine Zeta-Jones starred in it and the screenplay was written by the Oscar-nominated screenwriter Jeffrey Caine. One can easily guess the budget for this seven-minute short film… The actress plays the role of a spy…

Meet Spot, the robot dog that can run, hop and open door

That science fiction future where robots can do what people and animals do may be closer than you think. Marc Raibert, founder of Boston Dynamics, is developing advanced robots that can gallop like a cheetah, negotiate 10 inches of snow, walk upright on two legs and even open doors and deliver packages. Join Raibert for…

Banking Needs An Amazon Prime Mentality

Amazon Prime is considered one of the most successful loyalty programs in retail history. While many believe the success of Amazon Prime revolves around free shipping, it is really the removal of friction and focus on experience that sets it apart. Banking can learn from Amazon Prime. By Jim Marous, Co-Publisher of The Financial Brand…

The 20 Most Viral Ads of 2016

Christmas, the Olympics/Paralympics and OK Go. Those are three reliable buckets for great advertising, and they all show up in Unruly’s new list of the most shared ads of 2016. The top spot on this year’s list goes to a Christmas spot; No. 2 was made for the Paralympics; and OK Go put two videos…

How to Fix All Your Sleep Problems With Science

We spend about a third of our life sleeping. Both the quality of our night’s rest and our overall health depend directly on our sleep posture and on what we do before going to bed. We at Bright Side have put together recommendations from top specialists on how to sleep properly to fix all of your health problems. Shoulder pain If you wake up with a sore shoulder, avoid sleeping on your side, especially…

How REA Group is creating an enhanced digital playground

Chief digital officer, Val Brown aims to provide ‘intuitive, personalised experiences’ Property seekers on realestate.com.au can take a walk through their potential new home using a virtual reality property app, one of many digital initiatives being deployed by the online property site to cater to shifting consumer demands. “The market is changing very quickly, so…