Inside Amazon’s pitch to agencies

As Amazon’s advertising business gathers momentum, agencies are realizing what it takes to run campaigns on the world’s largest online retailer. Unlike Facebook and Google, the e-commerce giant is in the business of selling products to shoppers, not selling inventory to brands — a subtle, yet important difference. Advertising executives are talking to Amazon’s reps…

Banking Needs An Amazon Prime Mentality

Amazon Prime is considered one of the most successful loyalty programs in retail history. While many believe the success of Amazon Prime revolves around free shipping, it is really the removal of friction and focus on experience that sets it apart. Banking can learn from Amazon Prime. By Jim Marous, Co-Publisher of The Financial Brand…

Amazon TV ad features imam and vicar exchanging gifts

Amazon is launching a TV ad in which an imam and a vicar exchange gifts, before the Black Friday shopping bonanza during which consumers will spend billions with the internet retailer. The company, which is launching the campaign in the US, UK and Germany, said it was aware of the sensitivities of portraying an inter-faith…

Amazon puts another nail in Flash’s coffin

Adobe Flash is having a rough month. Amazon said this week that starting in September, it will no longer accept Flash ads on Amazon.com or on Amazon Advertising Platform, which lets advertisers target Amazon Shoppers on Amazon’s sites and across the Web. Amazon said the move is a reaction to the recent anti-Flash tweaks from…