Currys PC World puts employees in the frame in Christmas campaign

Currys PC World is aiming to “elevate” the role played by its staff members in its Christmas ad campaign, launching this evening. The brand’s owner, Dixons Carphone, is also today launching a promotional campaign for its other main brand, Carphone Warehouse. For the first time, both campaigns were created by Abbott Mead Vickers BBDO, after…

Sainsbury’s Mog’s Christmas Calamity

Sainsbury’s, the UK shopping chain, is running “Mog’s Christmas Calamity”, an integrated advertising campaign bringing to life the work of children’s book author Judith Kerr. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a sequence of disastrous events in the home. In…