Currys PC World puts employees in the frame in Christmas campaign

Currys PC World is aiming to “elevate” the role played by its staff members in its Christmas ad campaign, launching this evening. The brand’s owner, Dixons Carphone, is also today launching a promotional campaign for its other main brand, Carphone Warehouse. For the first time, both campaigns were created by Abbott Mead Vickers BBDO, after…

Sainsbury’s Mog’s Christmas Calamity

Sainsbury’s, the UK shopping chain, is running “Mog’s Christmas Calamity”, an integrated advertising campaign bringing to life the work of children’s book author Judith Kerr. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a sequence of disastrous events in the home. In…

Delites – How Far Will You Go?

What would you do for Fantastic Delites? I’m sorry, the phrase they’re using is, “How far will you go for Fantastic Delites?” Same dif. The point is, would you mash a button 100 times for a free bag of Aussie rice snacks? How about 1,000? OK, 5,000? Clemenger BBDO created a vending machine to test…

The Friend Finder – Pepsi Max

Brand: Pepsi Max Agency: AMV BBDO London Last month during the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three…

It Can Wait – AT&T

Brand: AT&T Agency: BBDO The shorter version of this week’s top ad which shows a car crash after a woman glances at the social media feed on her phone. The ad has been shared 5,867 times.

Embassy of the 18th Zone – Tortrix

Agency: BBDO This project helps to end with a practice known as “”address discrimination””. This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. The Ambient Advert titled Embassy of the 18th…