XBox Champagne – Life Is Short

Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. We start in a hospital maternity theatre where a woman is on the edge of giving…

Tesco Solving pre-Christmas worries

Tesco is going down a similar route. The grocer is looking to solve customers’ pre-Christmas worries with its ‘Bring It On’ campaign, featuring actors Ruth Jones and Ben Miller, who have starred in the supermarket’s most recent ads. The ad, created by BBH, sees Jones walking through the supermarket, worrying about where to put the…