Coca-Cola launches brand new festive ad ‘A Coke for Christmas’

Following the return of “Holidays are coming” for the 21st year, Coca-Cola has launched a new spot, “A Coke for Christmas”. The ad was created by Madrid agency Sra. Rushmore, which also created the ad that launched the newest variant, Coca-Cola Zero Sugar, in July. The next phase of its Christmas campaign will also include an on-pack…

Share a Coke to Open Happiness!!!

In the second half of 2009, Coca Cola came up with an interesting and innovative marketing campaign with a simple tagline calling people to “Open Happiness.” It became one of the greatest example of integrated marketing communications in the modern times and gave enormous success to the brand by connecting deeply with consumers all across…

Coca Cola – Small World Machines

Coca-Cola’s core brand positioning is about how happiness can unite people. And where more appropriate to test the power of happiness than at the border of two countries divided by decades of conflict. With the simple insight that a moment of happiness can bring the world closer together, Coca-Cola used technology to help break down…

Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries

A few weeks ago, Burger King propositioned McDonald’s in an effort to press pause on what it called the “burger wars” and support the International Day of Peace on September 21. Its grand idea for bringing together the two chains fighting for market share? The creation of the McWhopper. But unfortunately for those who face the struggle of choosing…

Heartwarming Coca -Cola Life – Coca Cola Argentina

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke Life. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the “Toys R Us…

‘Share a Coke’ in Vietnam – Coca Cola

Over the last two years, Vietnam has been one of the world’s fastest-growing markets for brand Coca-Cola across. Coke’s brand love scores are also growing fast in Vietnam. The country’s first “Share a Coke” campaign in 2014 helped drive a lot of that success. This year, there was a new challenge: Maintain strong momentum for…