Facebook Page Insights 2011 Upgrade: The Complete Reference Guide

A major upgrade to Facebook Page Insights is currently being rolled out to administrators. It adds several important new metrics, and removes some others. People Talking About This, Reach, and Consumption will all help Page admins better measure the total audience of their Facebook marketing campaigns and the traffic they are driving. Facebook has published…

Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

In case you need it, here’s a text version of all the important Facebook Insights terms… Reach and Impressions Total Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad. Organic Reach: The number of unique users who were served at…