What Types of Content Perform Best on Social Media?

In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays….

2015 Social Media Benchmarks Report

Remember back in 2007, 2008 when “social media marketing” was just becoming a thing? And then, of course, for a few years after that it felt like social media marketing was the thing. “Invest in social!” was the battle cry. “Social media guru” was the new job title in everyone’s marketing department. Fast forward to…

How to Customize Your Facebook Page: 7 Tips and Tricks

As the hub of your business presence on a (nearly) 1.6 billion-person social network,your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel. But…

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough. What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter … how big should those be?…

How to Create Custom Tabs for Your Facebook Business Page

Let’s say you’ve already created a fantastic Facebook cover photo, you’re posting engaging social media content on the regular, and your Facebook Page is totally optimized for the Timeline design. You savvy social media marketer, you 😉 But are you ready to take your Facebook Page to the next level? If so, we think you might be game for a new Facebook marketing challenge: creating custom Facebook…

Facebook Cover Photo Do’s and Don’ts

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s…

10 tactics for handling haters on Facebook

How do you manage negative postings on Facebook? Columnist Chris Silver Smith discusses some tools and methods to help you alleviate the situation and win the battle against negativity. Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on…

New Tools for Managing Communication on Your Page

Earlier this year we introduced new features for Pages to make it easier for businesses to be where their customers are and communicate with them anytime, anywhere. As more customers interact with businesses on the go, Pages are the mobile solution for businesses. Now there are over 50 million active business Pages and many of…

Facebook Page Insights 2011 Upgrade: The Complete Reference Guide

A major upgrade to Facebook Page Insights is currently being rolled out to administrators. It adds several important new metrics, and removes some others. People Talking About This, Reach, and Consumption will all help Page admins better measure the total audience of their Facebook marketing campaigns and the traffic they are driving. Facebook has published…