New Eurostar Instagram Campaign – La Vie On Board

To celebrate its new fleet of trains, Eurostar launched its new Instagram campaign called La Vie On Board. Naturally, Eurostar advertised the new service across traditional and new media, however, the Instagram campaign, @LaVieOnBoard, is particularly remarkable. If you have already traveled with the Eurostar, you may have thought that the trains were just… meh. I…

The death of Instagram for brands

Earlier this week Instagram updated its news feed algorithm. Posts will no longer appear in chronological order and instead be sorted “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” What this means is that Instagram will choose what to surface and when…

What Instagram’s New Algorithm Could Mean for Agencies and Brands

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users’ feeds based on their interests. It’s a move marketers say was inevitable, as the photo-sharing app builds out its ad business and takes a page from sister company Facebook’s playbook, even if…

Reynolds Made a Clever Instagram Cookbook That Feels Like an ‘Endless Table’

Each photo links to another account with recipe details: Brand: Reynolds Kitchens Agency: Havas Chicago Foodies are already some of Instagram’s heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take advantage of the app’s grid layout. This year, Reynolds and Havas Chicago plan to…

Instagram offers vertical and wide-screen images, and these brands were on it

Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that videos can now be seen in what’s known as portrait mode, and there is a new widescreen option, as well, which will take the platform away from its square roots. The new…

Instagram ads: Big but not (yet) the one

Instagram: brands can now buy ads on the platform without going through a salesperson The picture sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook. When it switched on its Ads API, Instagram opened up its advertising platform by enabling…

IKEA – On the Move & The Instagram Catalogue Website

Brand: IKEA Agency: Instinct, Moscow IKEA PS COLLECTION 2014 – Available in IKEA stores in UK and Ireland from 1st April 2014 Today, for the first time ever, more people live in cities than in the countryside. They move more often and live in smaller spaces. But they still dream of a beautiful, functional home…