XBox Champagne – Life Is Short

Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. We start in a hospital maternity theatre where a woman is on the edge of giving…

Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries

A few weeks ago, Burger King propositioned McDonald’s in an effort to press pause on what it called the “burger wars” and support the International Day of Peace on September 21. Its grand idea for bringing together the two chains fighting for market share? The creation of the McWhopper. But unfortunately for those who face the struggle of choosing…