Diesel Unveils ‘Go With the Flaw’ Fall Ads

Diesel celebrates the power of imperfection with its “Go With the Flaw” fall advertising campaign. Consisting of a short movie filmed by François Rousselet and images shot by Tom Sloan, the campaign features boys and girls who stand out from the crowd and proudly show their unique features, such as crooked eyes and unibrows. “Being…

IKEA Launches ‘Make Room For Your Life’

IKEA announced today that the 2018 IKEA U.S. catalog, filled with new product offerings, home furnishing inspiration, and smart solutions for every area of the home, will be available to the public starting this August. With a particular focus on the living room, this year’s catalog is themed “Make room for life,” highlighting IKEA home…

Harvey Nichols Plunders Italy for the Brits’ Shopping Pleasure This Holiday

Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for a category in which it’s pretty much alone—the appeal of pure, unfettered materialism. In this vein, it’s taught us how to battle the deathlike rictus of “gift face,” and…

Tiffany’s 2016 Holiday Commercial Is Here. Merry Christmas, 1 Percenters!

Elle Fanning whirls and twirls as Roberto Fonseca’s insistent, ever-building “Mi Negra Ave Maria” unfurls on the soundtrack. Manhattan’s glass and concrete canyons shimmer and shine. Gift boxes fall like snowflakes while precious gems sparkle! sparkle! sparkle! Such is Ogilvy & Mather’s 2016 holiday commercial for Tiffany & Co., which also serves as a celebratory…

Lowe’s: Can You DIY On Snap(chat)?

Snapchat is becoming a sexier platform by the day. Not only because it has some exciting new features coming up, but mostly because brands seem to have finally discovered how to use it properly. And as a result, we’re seeing some really cool campaigns lately. Agency: Lowe’s Brand: DIY In the US, Lowe’s are DIY retail specialists. Together with BBDO, they chose…

HomePlus: Subway Virtual Store

Brand: Tesco Homeplus Agency: Cheil Worldwide, Seoul, Korea Brief: Could we become No. 1 without increasing the number of stores? We made an in-depth study into Koreans once more. Korean are the 2nd most hard-working country in the world! For them, grocery shopping once a week is a dreaded task. So we decided to approach these busy and…