This Year’s Most Anti-Consumerist Christmas Ad Is Also One of Its Loveliest

It’s time for German supermarket chain Edeka’s annual Christmas ad. And rather than being super macabre, it’s super heartwarming. Edeka, of course, had the most notoriously dark Christmas ad of 2015, a spot that went viral around the world. But 2016’s edition manages to remain relatively straightforward, while still delivering a delightful twist ending. It opens with—and…

HomePlus: Subway Virtual Store

Brand: Tesco Homeplus Agency: Cheil Worldwide, Seoul, Korea Brief: Could we become No. 1 without increasing the number of stores? We made an in-depth study into Koreans once more. Korean are the 2nd most hard-working country in the world! For them, grocery shopping once a week is a dreaded task. So we decided to approach these busy and…