Sweat It to Get It – Gatorade

Brand: Gatorade Agency: TBWA/Chiat/Day Los Angeles Vending machine stunts have become standard fare in advertising. We’ve seen Coke dish out free soda, flowers and even airplane trips to people in order to spread a bit of happiness, for example. But now Gatorade, along with NFL pros the Mannings and JJ Watt are bringing a masochistic…