XBox Champagne – Life Is Short

Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. We start in a hospital maternity theatre where a woman is on the edge of giving…

Take a Ride Through the Evolution of Car Racing Games With Forza Motorsport

Brand: Xbox Agency: Twofifteen McCann Xbox Spot References 40 Years of Gaming Microsoft Xbox is promoting Forza Motorsport 6 with a nicely designed film taking viewers on a ride through the evolution of racing games from the last 40 years. The film, by Twofifteen McCann, follows the Forza Motorsport 6 cover car, the 2017 Ford GT,…