How REA Group is creating an enhanced digital playground

Chief digital officer, Val Brown aims to provide ‘intuitive, personalised experiences’ Property seekers on realestate.com.au can take a walk through their potential new home using a virtual reality property app, one of many digital initiatives being deployed by the online property site to cater to shifting consumer demands. “The market is changing very quickly, so…

THE 10 BIGGEST ANNOUNCEMENTS FROM GOOGLE I/O 2017

Google just concluded its I/O 2017 keynote, where executives led by CEO Sundar Pichai laid out the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Skydiving Google Glass-wearers, giant phone giveaways, and major hardware announcements no longer rule Google’s biggest annual conference. Instead, the company has settled into a…

Gartner’s Top 10 Strategic Technology Trends for 2017

Today, a digital stethoscope has the ability to record and store heartbeat and respiratory sounds. Tomorrow, the stethoscope could function as an “intelligent thing” by collecting a massive amount of such data, relating the data to diagnostic and treatment information, and building an artificial intelligence (AI)-powered doctor assistance app to provide the physician with diagnostic…

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. This introduction to a five-part series reveals the mobile retail trends shaping the industry and why they matter. If we took a snapshot of the shopping experience a…

Banesco – Love

Agency: La Cocina Brand: Banesco – Venezuela Released: April 2015

Coca-Cola launches brand new festive ad ‘A Coke for Christmas’

Following the return of “Holidays are coming” for the 21st year, Coca-Cola has launched a new spot, “A Coke for Christmas”. The ad was created by Madrid agency Sra. Rushmore, which also created the ad that launched the newest variant, Coca-Cola Zero Sugar, in July. The next phase of its Christmas campaign will also include an on-pack…

Dove Does the Mannequin Challenge, but Turns It Upside Down

For the latest installment of its iconic “Real Beauty” campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge upside down. True to the meme, they pose in a complex tableau. Still, it’s not really the humans who are asked to accomplish something. It’s the…