At this point, we’ve all seen or at least heard of Pepsi’s tone-deaf attempt to make a political ad that spoke to the Black Lives Matter and #Resistance movements happening across the United States. Now Heineken has thrown their hat into the ring with a political ad of their own, except this time they actually…
How REA Group is creating an enhanced digital playground
Chief digital officer, Val Brown aims to provide ‘intuitive, personalised experiences’ Property seekers on realestate.com.au can take a walk through their potential new home using a virtual reality property app, one of many digital initiatives being deployed by the online property site to cater to shifting consumer demands. “The market is changing very quickly, so…
THE 10 BIGGEST ANNOUNCEMENTS FROM GOOGLE I/O 2017
Google just concluded its I/O 2017 keynote, where executives led by CEO Sundar Pichai laid out the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Skydiving Google Glass-wearers, giant phone giveaways, and major hardware announcements no longer rule Google’s biggest annual conference. Instead, the company has settled into a…
Gartner’s Top 10 Strategic Technology Trends for 2017
Today, a digital stethoscope has the ability to record and store heartbeat and respiratory sounds. Tomorrow, the stethoscope could function as an “intelligent thing” by collecting a massive amount of such data, relating the data to diagnostic and treatment information, and building an artificial intelligence (AI)-powered doctor assistance app to provide the physician with diagnostic…
How JetBlue Achieved the Impossible: Getting Passengers to Love It When Babies Cry
The only thing worse than sitting next to a crying baby on a long flight is being the parent holding the crying baby. You know you’re responsible for everyone else’s misery, and there’s often very little you can do to fix it. For Mother’s Day, JetBlue and agency MullenLowe decided to turn this frequent frustration…
How Mobile Has Redefined the Consumer Decision Journey for Shoppers
When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. This introduction to a five-part series reveals the mobile retail trends shaping the industry and why they matter. If we took a snapshot of the shopping experience a…
The Smart Parka is your scarf, hat, gloves, and more, all in one coat
The Smart Parka takes the guess work out of being prepared for ever-changing cold weather. On days like today (when winds are gusting up to 40 miles per hour in New York), you can’t exactly leave the house without your scarf, your hat, your gloves, and just about every other piece of clothing in your…
Banesco – Love
Agency: La Cocina Brand: Banesco – Venezuela Released: April 2015
This suitcase will follow you home like a puppy. See exactly how!
#DigitalOfLife The suitcase, called Travelmate, stays three to five feet behind the owner by tracking the location of their smartphone. It moves either upright, or while laying on its side. “Suitcases have not really changed for the past couple of decades. It is overdue for innovation,” said David Near, the CEO of Travelmate Robotics, the…
Coca-Cola launches brand new festive ad ‘A Coke for Christmas’
Following the return of “Holidays are coming” for the 21st year, Coca-Cola has launched a new spot, “A Coke for Christmas”. The ad was created by Madrid agency Sra. Rushmore, which also created the ad that launched the newest variant, Coca-Cola Zero Sugar, in July. The next phase of its Christmas campaign will also include an on-pack…
Dove Does the Mannequin Challenge, but Turns It Upside Down
For the latest installment of its iconic “Real Beauty” campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge upside down. True to the meme, they pose in a complex tableau. Still, it’s not really the humans who are asked to accomplish something. It’s the…
