In the Digital Age, your website is the most important touchpoint. Consumers’ expectations are soaring, as they compare your online experience against savvy players like Amazon, Facebook and Netflix. If you don’t have a world-class website, you simply can’t compete. That means if your website has a visual style stuck in the 90s or hasn’t…
15 Clever Examples of Interactive Print Ads
What is a print ad? Print advertising is a form of advertising that uses physically printedmedia to reach consumers, business customers and prospects. Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. You would think…
Happiness Saigon’s UNICEF #NoFilter campaign becomes Vietnam’s most awarded creative idea
UNICEF’s #NoFilter print campaign, developed by Happiness Saigon last year, has kept gaining notice. With the recent win at the D&AD Awards it now has become Vietnam’s most awarded creative idea at big international award events. The list of awards won is: • 2 x Cannes Lions: Bronze Lion • 1 x Spikes Asia:…
Canon’s “Shoot for Greatness” Video from Grey New York
Being in the right place at the right time means nothing without the right camera. Canon U.S.A., Inc. is celebrating everyday fleeting moments that are best captured with the power and precision of Canon cameras and lenses with its newest marketing campaign “Shoot for Greatness.” The campaign has recently launched with a digital video revealing…
A Blind Photographer Took Some of the Coolest Car Photos You’ll Ever See for Volkswagen
About 30 years ago, aspiring architect Pete Eckert learned he would soon lose his eyesight to retinitis pigmentosa. It was hardly the ideal time to rediscover his mother’s camera, but since then, Eckert has made his mark on the world of professional photography by way of a technique that uses “sound, touch and memory” to effectively sculpt…
Amstel Imagines a Charming Village Where Everybody Knows Your Name
Amstel Russia’s new spot is set in a European village of cobblestones, twisting roads and laundry hung out to dry; everybody seems drawn from central casting, from the mysterious woman on a motorbike to the grizzled fisherman in a yellow mackintosh. It’s all a bit quaint, but it’s charming nonetheless. Brand: Amstel Russia Agency: 180 Amsterdam Launched:…
Air New Zealand Gets More Epic Than Ever With Its Newest Middle-Earth Safety Video
The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson’s second Middle-Earth trilogy, The Hobbit: The Battle of the Five Armies. Directed by Taika Waititi, the new clip is modesty titled “The Most Epic Safety Video Ever Made,” and…
HSBC UK – Life Cycle
HSBC UK has recently signed one of the largest partnerships in sporting history: an 8-year deal with British Cycling, which covers all forms of cycling from grassroots events right up to Team GB. Our mission is to get two million people back on their bikes for a healthier and happier Britain by 2020, by connecting…
Ancestry Highlights the Diversity of Descendants of Declaration Signers
Ancestry.com has a message for America this Fourth of July weekend: We’re all a lot more alike than we realize. In the first work to come from Droga5 since it was named Ancestry’s lead creative agency earlier this month, the geneology and genomics firm shows descendants of the signers of the Declaration of Independence reciting…
Alchemist by Lux, a short film starring Catherine Zeta-Jones
In 2009, Lux, the Unilever soap brand, produced the short film Alchemistto promote its new Super Rich Shine soap. Actress Catherine Zeta-Jones starred in it and the screenplay was written by the Oscar-nominated screenwriter Jeffrey Caine. One can easily guess the budget for this seven-minute short film… The actress plays the role of a spy…
Brussels Airlines creates two ads with same actors but 15 years apart, and we’re still tearing-up
In 2002, the Brussels Airlines released the It’s a Boy ad. And 15 years later, the airline re-created the ad with the same actor There are a few commercials that come up with sequels to ads that touch our hearts the same way the originals did, and Brussels Airlines’ recently released commercial ranks among those….
Meet Spot, the robot dog that can run, hop and open door
That science fiction future where robots can do what people and animals do may be closer than you think. Marc Raibert, founder of Boston Dynamics, is developing advanced robots that can gallop like a cheetah, negotiate 10 inches of snow, walk upright on two legs and even open doors and deliver packages. Join Raibert for…
