Marks & Spencer “Paddington and the Christmas visitor”

Marks & Spencer (M&S) is running a tie-in advertising campaign featuring Paddington Bear for Christmas 2017. At the heart of the campaign is a television commercial, “Paddington and the Christmas Visitor”, in which Paddington unwittingly saves Christmas for his friends and neighbours. It’s Christmas Eve at Windsor Gardens and Paddington is fast asleep. However, his…

John Lewis Christmas ad 2017: watch the video of Moz the monster

Some of the world’s top creative minds have been employed. Millions have been spent. The film has been months in the making and shrouded in secrecy. But this is not the release of a Hollywood blockbuster – it is the launch of the John Lewis Christmas advertising campaign. Over the past decade the department store…

Predictions 2018: 5 ways the CMO role will change

Marketing analysts and technology predict what the changing role of the chief marketing officer will look like in 2018. Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018….

H&M “A magical holiday” by Forsman & Bodenfors

H&M’s new holiday ad is a modern-day fairy tale starring Nicki Minaj, Jesse Williams and John Turturro. But rather than a magical forest, the story is set in the suburbs with contemporary interpretations of fairy tale creatures. The campaign will air in 67 markets worldwide. It was created by Karin Frisell, Anna Qvennerstedt and Johan…

Otto “Together it’s Christmas”

German retailer Otto departs from schmaltzy festive cheer in its Christmas ad set in the Bolivian mountains. After a bus journey is derailed by a landslide, the passengers are dismayed to realise they will miss spending Christmas with their loved ones. But inspired by a girl singing Spanish Christmas classic Feliz Navidad, they come together…

BBC One “The supporting act”

The first Christmas campaign by BBC Creative, the broadcaster’s in-house agency, is one of the most charming ads of the season. The stop-motion film follows a 10-year-old girl as she practices for the most important dance performance of her life, while her busy dad is distracted with Christmas preparations. When the big night arrives the…

Toyota R+S Christmas commercial

This holiday season, let’s bring everyone a little closer together. Toyotathon is back for its 38th year with a 100-second holiday commercial from Saatchi & Saatchi LA that showcases a family’s multi-generational story. ‘R+S’premiered Tuesday night, November 28th, on NBC during ‘The Voice’ in an isolated pod, with no other advertising or promotional spots surrounding…