Fragile Childhood – Monsters

Agency: Havas Worldwide Helsinki & Grillifilms

For a child a monster can be real.

The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. http://lasinenlapsuus.fi

Fragile Childhood activities are designed to encourage people to participate anonymously in discussion and to share their thoughts about responsible parental drinking on a dedicated platform: http://www.facebook.com/lasinenlapsuus

The campaign activities are also to highlight the fact that is still not widely understood how much harm parental drinking problems causes to children. For example, previous research has shown that every fourth Finnish child has suffered some harm because of its parent’s alcohol usage.

Take part on conversation in Twitter: #fragilechildhood

Monsters film has been planned and produced by Havas Worldwide Helsinki & Grillifilms together with Sauna International & Studio Arkadena.

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