This project helps to end with a practice known as “”address discrimination””. This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area.
The Ambient Advert titled Embassy of the 18th Zone was done by BBDO Guatemala advertising agency for brand: Tortrix in Guatemala. It was released in the May 2014.
Category: Confectionery & Snacks
Tortrix: Embassy of the 18th Zone
Advertising Agency: BBDO, Guatemala
Creative Directors: Diego Lanzi, Rodrigo Costas Ferreira
Art Directors: Rodrigo Ponce, Adolfo Lazo
Copywriters: Diego Lanzi, Rodrigo Costas Ferreira
Additional credits: Daphne Jager, Lourdes Garavito, Anner Aparicio, Fernando Salgado, Carlos Arriola