Make Every Yard Count Campaign – Nike India

Agency: JWT India

RECORD 07 CANNES LIONS WINNER : FILM, FILM CRAFT, CYBER & BRANDED CONTENT AT CANNES LIONS INTERNATIONAL FESTIVAL 2014.
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller.
He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count.
We feature 1440 such young cricketers with 2,25,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count. #JUSTDOIT

21 GUN SALUTE TO NIKE MAKE EVERY YARD COUNT :
The film directed by Senthil Kumar, National Creative Director – JWT India, won 08 Spikes Asia Awards, including Two Gold Spikes in Film and Film Craft, making it the most awarded indian film in 2014. The Nike Campaign has struck Gold at every international creative festival this year, winning a record 07 Cannes Lions at the Cannes Lions International Advertising Festival, 06 Coveted Clio Awards in New York and now 08 Spikes Awards ; WINNING 21 INTERNATIONAL CREATIVE AWARDS IN 2014.
Categories : Film, Film Craft: Direction, Editing, Cinematography, Sound Design & Music, Digital, Social, Branded Content, Promo & Activation.

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