Persona Synthetics – Channel 4

Agency: 4Creative

A fake commercial for fake humans, or “synths,” ran during regular programming on the UK channel, as a delightfully subversive ad for the new series Humans.

The stunt attracted a slew of earned media simply based on the Twitter chatter it generated among curious TV viewers wondering if it was real or not. It’s the perfect use of a traditional medium—the TV ad—to create advertising that will still spread across social and digital eyeballs like wildfire thanks to its commitment to being so creepily convincing.