World wildlife fund “#endangeredemoji”

Client: World Wildlife Fund

Agency: Wieden + Kennedy London

An emoji-based Twitter fundraising campaign using a roster of 17 animal emoji, including a bluefin tuna, spider monkey, Galapagos penguin, and more. Every time someone uses one of the emoji, the campaign will donate 0.10 euros (about 11 cents) to help endangered animals.
Look, emoji are so good for so many things, whether talking about love, excitement, science, or constipation. But this campaign takes our newest language and uniquely adapts it for a good cause.