Kagulu Sends Out Price-Scanning Truck to Show Drivers Their Vehicle’s Value

Brand: Kagulu

Agency: Party NY

Used car dealers aren’t typically known as innovators in the world of automotive advertising, but Kagulu, a newly launched company in Tawan, recently elevated the game with this impressive outdoor digital stunt.

The brand wants to be known for its transparent and quick auto price evaluations, so it tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their car was worth.

Party outfitted a truck with sensors, cameras and a screen that could scan automobiles and provide their current sales value within seconds as it drove through the streets of Taipei.
(Source: creativity-online.com)


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