Agency: Droga5 New York
Toyota and Droga5 have already proved that bull caca can power a car, and now they’re showing how lemonade can fuel one too, in the latest film for the brand’s hydrogen fuel cell vehicle, the Mirai.
A new video hosted by comedian and actress Nikki Glaser shows how countless wasted pitchers of lemonade that kids are hawking around the country could actually serve a better purpose as energy for the Mirai. Directed by JJ Adler, the video launched today, which also happens to be National Lemonade Day.
The film is the latest in Toyota’s “Fueled by Everything” series that aims to introduce hydrogen fuel to a mainstream audience. The vehicle is set to hit the road in California in October 2015.