As exquisitely proven on 30 Rock, Ikea has the potential of tearing apart any relationship.
The big box store, home to unpronounceable furniture and 99-cent hot dogs, almost tore up another one. This time, a boyfriend follows his girlfriend around in an Australian Ikea and terrorizes her with puns mocking the Swedish product descriptions.
For example, he asks “Dana, have we Algot what we need?” or “Dana, my hair’s a bit fluffy. Can you remind me to Bygel later?” That goes on for two minutes, much to poor Dana’s dismay — and to our eyes, since it’s shot vertically.
Since the video was uploaded two weeks ago, it has racked up 3 million views and 200 comments, mostly praising the girlfriend for keeping her cool.
Ikea is also enjoying the wave of press, perhaps not surprisingly.
“Ikea loves it when people enjoy themselves in our stores during their shopping experience, we know people have fun with our unique names and we try not to take ourselves too seriously,” Janice Simonsen, an Ikea spokesperson, told Digiday.
You know who is not having any fun, though? Dana! Poor Dana.