Brand: Total Wireless
Agency: The Martin Agency
Watching this video promoting the “Latotstroller” a baby buggy which comes with 4X4 wheels, refrigeration for raisins, customizable sandcastles, bubbles and a “holographic generator” even the most indulgent parents might start to wonder if the world has gone crazy.
The ad gets more and more unbelieveable, as it moves into testimonials from nine month olds — yet still you’re not sure. At the end, you can click on the product website to find out more about the Latotstroller. Keep watching for the denouement; the stroller explodes, to be replaced by a message from Total Wireless: “If you think this is ridiculous, take a look at your wireless plan.”
It’s a funny and clever idea via The Martin Agency from Total Wireless, a prepaid mobile brand owned by Tracfone Wireless and available exclusively at Walmart, warning customers not to get oversold with things they don’t want/need/care about. We’re guessing the creative on this work is one of the many frustrated parents who just wanted a simple folding stroller but got sucked into something bigger.