Marmite – Summer of love not hate

Brand: Marmite

Agency: Adam&EveDDB

‘The summer of love not hate’ takes inspiration from Woodstock summer of love in 1967 and aims to encourage the nation to spread the love this summer.

The campaign, which runs until September, includes an animated online film featuring a music batter between a colourful kitten and a crazed rock monster vying for supremacy over the new summer jars.

In addition, Marmite has also launched the Marmite Love Café – a payment by social sentiment restaurant – in a bid to reward lovers, not haters.

(Source: thedrum.com)