Target ‘The Force’

Brand: Target

US retailer Target’s latest video features kids using the Force to open refrigerators, shut toilet seats, and knock their siblings over.

The Star Wars ad comes ahead of the release of ‘Episode VII-The Force Awakens’ that’s slated to premiere in December.

The spot ends with the tagline ‘Find your place in the galaxy’ and encourages viewers to visit sharetheforce.com

At the ‘#ShareTheForce” website, fans can submit photos and videos from Facebook and Instragram and receive their own set of galactic coordinates on the site in a ‘Galaxy of Memories.’

The site also prompts viewers to check out Target’s site to see its Star Wars merchandise

(Source: thedrum.com)

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