Here’s what to do with parenting advice

Brand: Tommee Tippee

Agency: McCann New York

Baby bottle brand Tommee Tippee’s video ‘Here’s what to do with parenting advice’ takes a cheeky look at how new parents really feel about family and friends constantly putting in their two cents on how to take care of a newborn baby.

The ad was based off of research commissioned by Tommee Tipee that found that more than half of new moms feel overwhelmed by unsolicited advice and opinions.

To create the video, the brand partnered with agency McCann New York and hired a paper making facility to collect baby books and articles that were then recycled and turned into a limited run of baby wipes.

The social aspect of the campaign encourages new moms and dads to use the hashtag ‘#ParentOn.’

The global campaign was created to help build the UK-based brand’s presence in the US.