Whirlpool ‘OK’

Brand: Whirlpool

Agency: DigitasLBi

Whirlpool’s latest spot ‘OK’ tells the story of a dad who despite trying his hardest, sometimes loses his patience with his two daughters – like when one decides to finger paint all over her piano.

But whether it’s helping them with their homework or comforting them when they’re hurt, he proves that he’s always there for his kids when it matters most.

The short film is the latest installment in Whirlpool’s ‘Every day, care’ campaign that launched last year, which aims to take away some of the focus on product functionalities and instead highlight the different ways the brand’s appliances can make life easier for all kinds of families.

In May, the company rolled out a heartwarming spot called ‘Dad & Andy’ that shows how Whirlpool’s products can help out busy dads who increasingly spend more time working around the house and taking care of their kids.

(Source: thedrum.com)