Have You Ever

Brand: Big Lots

Agency: O’Keefe Reinhard & Paul

Ahead of its Labor Day sale, US retailer Big Lots has released a video that features HGTV ‘Design Star’ winner and interior designer Meg Caswell channeling her inner Elaine Benes as she exclaims ‘Get Out!’ over her excitement of the store’s furniture and home décor.

The video pokes fun at the common yet nonsensical sayings that girls tend to use with one another to express excitement, like ‘I can’t.’

While the ad begins with different women discussing their new finds, it slowly turns into a music video of sorts as the women sing about their purchases with wind-blown hair.

Created by O’Keefe Reinhard & Paul, the short film is part of a larger digital and social campaign that will include social influencers and digital display ads as the brand aims to promote its discount home décor offerings from Labor Day through Columbus Day, a period which the brand said is a peak time for furniture shopping.

(Source: thedrum.com)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s