Brand: Big Lots
Agency: O’Keefe Reinhard & Paul
Ahead of its Labor Day sale, US retailer Big Lots has released a video that features HGTV ‘Design Star’ winner and interior designer Meg Caswell channeling her inner Elaine Benes as she exclaims ‘Get Out!’ over her excitement of the store’s furniture and home décor.
The video pokes fun at the common yet nonsensical sayings that girls tend to use with one another to express excitement, like ‘I can’t.’
While the ad begins with different women discussing their new finds, it slowly turns into a music video of sorts as the women sing about their purchases with wind-blown hair.
Created by O’Keefe Reinhard & Paul, the short film is part of a larger digital and social campaign that will include social influencers and digital display ads as the brand aims to promote its discount home décor offerings from Labor Day through Columbus Day, a period which the brand said is a peak time for furniture shopping.