Just Do It

Brand: Nike Korea

Agency: W+K Tokyo

An ad for Nike Korea is looking to show what it takes to “just do it” and ignore what critics might say.

Created by W+K Tokyo, it features retired Korean football star Lee Young-pyo. He appears as different characters in an athlete’s life and takes on the voice of their “haters”.

From a baseball coach saying “this is a waste of time” to a volleyball umpire saying “it won’t help you land a boyfriend.”

Meanwhile, the young athletes are shown training and working harder to achieve their dreams.

(Source: thedrum.com)


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