Short a Guy

Nike’s “Short a Guy” ad from Wieden + Kennedy is a real pick-me-up. In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets some of the biggest stars in sports, who suddenly realize they’re “short a guy” for their pick-up games and invite the kid to play. He steps up to the plate with Mike Trout and Garrett Richards, spikes it with Misty May-Treanor, kicks up a fuss with Mia Hamm, dunks with Anthony Davis and huddles with Andrew Luck. (No doubt Trout and Luck reminisced about teaming up a few weeks back in this amusing BodyArmor ad.)

Agency: Wieden + Kennedy, Portland, Ore.
Brand: Nike.

Lacrosse-playing brothers Miles and Lyle Thompson are in there, too. Because lacrosse is the next soccer, poised to break through and achieve cultural relevance. No, it’s not.

Anyway, it’s an exhilarating 90 seconds, set to the frenetic beat of “Surfin’ Bird”—paging Peter Griffin!—and surely one of the more memorable sports ads of the year. It went wide Monday night during Major League Baseball’s Home Run Derby on ESPN, and has nearly 300,000 views in its first day on YouTube.

(Source: adweek.com)