After a long day, all we want to do is relax. Leave the office, relax. Get on the subway, relax. Get off it, and wait a minute, what’s this? A Fast Lane?
Agency: Tribal DDB
Volkswagen invites you to take the fast lane why is way faster than the stairs, and even the escalator. Commuters who want to take the plunge get to slide down the red slide built right next to the staircase, and try to briefly live life on the fast lane, and be the envy of those who took the escalator instead.
Have you seen so many smiles in the subway? Yeah, that means it works!