Competition in the household shopping department is big business and in South Korea, QR Codes have been used in the subways to help shoppers shop while en route to work. E-mart however has a different problem, a low number of shoppers during lunch hour, 12pm to 1pm. Their solution: a 3D QR Code activated by the ‘noon’ Sun.
Agency: Cheil World Wide
As the Sun is at its highest peak near 12pm to 1pm, the shadow cast by the model produces a working QR Code that can be scanned by smartphones.
The code gives shoppers access to special shopping coupons under the Sunny Sale campaign and raised Emart membership by nearly 60%. Sunny Sale Campaign will go on to win multiple awards such as the London International Awards and Cannes Lions International Festival of Creativity.