In the Netherlands, public service employees are often the victims of aggression on the streets. The Ministry of Justice decided to raise public awareness of what passers-by can do if they stumble upon a fight unfolding before their very eyes – except it wasn’t real.
Agency: N=5, Amsterdam, The Netherlands
Client: The Ministry of Justice, Netherlands
A previously recorded act of aggression against ambulance drivers and paramedics is superimposed on a large screen which is a real-time recording of the street. Passers-by watch themselves on screen, a few feet away from the recorded fight and stun by what they saw are given four steps to take (including calling the authorities) when facing a real-life situation in future.
Nothing like being put on the spot to make us realize that we can do more than just take photos to share on our social networks later on.