The ABC of Death uses black humour to underline another idea, Volvo’s Stay Alive.
And Volvo has agreed to put its name to the ad to show off the safety advantages of its Autonomous Driving system.
The twist at the end of The ABC of Death will tickle your funny bone. You’ll laugh, even though you know you shouldn’t. Kudos to Volvo for its courage.
Agency: Filmakademie Baden-Württemberg
The film has a definite English village feel and is set to a song with a 50s Frank Sinatra feel. Both of these quirky assets make it stand out – not that it needed any more help to do that.
It is approaching 300,000 YouTube views in its first week online.
The idea for the film came from Edward Gorey’s book, The Gashlycrumb Tinies, “a delightfully dark vintage alphabet book from mid-century illustrator Edward Gorey, the Tim Burton of his day,” and was originally planned to be set to a song featuring a child singing his ABCs.